Following the evolution of the internet media platform, the TV experience is changing, more than ever, from a static medium to an interactive and community-oriented platform. The shift in viewers’ behavior and expectation is creating an opportunity for broadcasters to differentiate their programming with real-time participation and community features across all platforms creating, finally, a closer and lasting relationship with their audience.

To be truly effective, community and participation platforms must allow real-time management of synchronized and stand-alone participation events or interactive services (including games and gaming services) as well as the on-going management of the relationship with the user or viewer. Setting such events can be a complex task, leading operators and broadcasters to take short cuts in the implementation of mass participation events and an overall poor response to the event and inability to dynamically and easily adjust event parameters.

OpenTV enables operators, broadcasters and programmers to offer viewers competitions, votes, polls, quizzes, auctions, charity events, games, gaming services, and both virtual and physical merchandise with participation or transactions on any platform (PC, Set-top, Mobile).  Participation events such as votes and polls can be created and presented to viewers on all platforms, either synched or not, with the broadcast. 

The solution has powerful generic competition logic that can be applied to competitions on any platform.  It can also enable a shopping or auction channel end-to-end back end. 

• Quiz shows in which the audience pays to answer questions and win prizes
• Viewer participation can be via any of the following: Telephone/IVR/SMS/red button/internet
• Leader boards and live viewer calls can be offered as encouragement
• Profitability can be managed using the sophisticated logic of OpenTV Participate™

With OpenTV Participate™ and OpenTV Core™ operators can increase revenues by building on the relationship with subscribers using industry leading loyalty, CRM, marketing, and data analysis tools.  The solution enables a single view of all customer transactions and a global view of the business across all platforms and has been developed to fully integrate the process of attracting, retaining, and then monetizing users.