Service and experience personalization is the next step in enhancing and differentiating today’s TV experience. From the subscriber perspective, personalized TV offers a more compelling television experience and builds a sense of community.  As an operator or broadcaster, this means higher subscriber retention and increasing loyalty.

Solutions for personalized services to date have proven cumbersome, expensive to implement, and are usually closely tied to the conditional access software, making them difficult to manage.

OpenTV provides a way of personalizing a network operator’s offering, making the entire experience more compelling to the viewer. OpenTV provides a common solution that can be used with multiple applications and can be offered by the network operators as a service to other content, third party, or commerce providers.

Based on OpenTV Core™, the solution allows commands to be sent to individual, groups, or all set-top boxes to initiate actions within the set-top box.

For network operators, the commercial opportunities for personalized or targeted notifications are limitless.  Not only can operators send targeted messages and reminders for their own applications and services, but they are now able to offer the service to third party content providers, retailers, and broadcasters.

News and sports alert services can be offered along the same lines as premium SMS services are offered by mobile phone operators today.

OpenTV service personalization solution can also be used to reduce costs by enabling engineers or customer service representatives to directly update set-top box configurations without the need for a home visit.