Advertisers

Advances in digital television technology such as DVRs, VOD, and IPTV are transforming television into a consumer-controlled medium. Viewers now have more control over which ads they will watch and which ones they will skip. Television advertisers are concerned, but they also know that these very same technologies can preserve brand engagement by making ads more relevant and more engaging.

OpenTV’s end-to-end advanced advertising solutions enable ad sales and ad operations teams to:

• Differentiate ad inventory through addressability and interactive advertising capability.
• Efficiently and effectively sell and manage new forms of advanced advertising.
• Accurately collect and report performance results.